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Doing your own advertising? Some tips
There’s a pattern that computers and technology have made apparent over and over. Pre-computers: music was recorded in expensive studios, controlled and distributed by labels. Post-computers: Computers...
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Crisis is never far away -- be ready to respond.
I’m writing this on the day after Canada Day, which always feels like the start of the week to me. Living in Canada’s capital city means that you’re going to get involved in some way, no matter how...
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Digital Canada 150 - ahead to the past!
I was pleasantly surprised to discover that — as if by magic — just a few days after writing “It’s hard to be social when you’re not social” about the Canadian federal government’s difficulty grappling...
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Social media mind, beginner's mind
This is the kanji for Shoshin, the state of “beginner’s mind” discussed in Zen Buddhism. Because I’ve spent a lot of time over the last few years teaching at Algonquin College and at Eliquo Training...
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When and how your business should take a stand
It’s easy for a business or organization to shy away from taking public stands. Don’t want to offend anyone, right? But when should you take a public stand on something? And how best to do it? I...
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Simple steps to powerful measurement tools
If you’re here regularly, you’ll know I love me some measurement. So when I saw a recommendation to read a paper from Katie Paine, I was pretty much immediately going to the site to download it....
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Anatomy of a pitch
Even a little PR / social media blog like this one gets pitched. A lot. The vast majority of the pitches I get are absolutely awful. So I’m going to profile one that made me WANT to write about it and...
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Why scaling up is as scary as falling apart
Lots of talk recently in my neck of hte woods about the Amnesia Rock Festival. It happened June 14-15, with 90 acts from Anthrax to Alice Cooper to Fucked Up to the Dropkick Murphys filling a field in...
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“Why You Are Stupid”– my Social Capital presentation
In a fit of perversity, I decided to submit a proposal to the 2013 Social Capital Conference with the title “Why you are Stupid.” I wanted to talk about some of the things that we social media people...
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How to capitalize on #Hadfield
There’s a certain irony apparent (at least to me) in Chris Hadfield returning to earth after what is undeniably one of the great examples of communication in action and the government for whom he works...
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SMACing the hell out of cancer
Jennifer Stauss Windrum and her mom, Leslie Lehrman I’ve had the privilege of getting to know Jennifer Stauss Windrum over the last couple of years. While we are separated geographically, the joys of...
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After this release I need a drink
I’m a major lover of whisky. In fact, for part of this weekend, I was rhapsodizing about the interesting whisky selection at a new LCBO store in my neighbourhood to all and sundry. However, as a PR...
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Milestones, fake relationships, and continuity plans.
We all pass milestones from time to time. I figure the best thing we can do is note them and consider what we’re learning on the trip. I took a bit of an abrupt break from blogging. Two things...
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SMB 101 Post #5: What to do with freebie requests?
There’s no doubt that being the owner of a small business puts you in the exalted / cursed position of being asked for stuff. A lot. The local food bank. A friend who’s doing a fundraiser. A loyal...
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SMB101 post #1: Avoid the social media smorgasbord.
NOTE: This is post #1 in a weekly series I’m calling SMB101. SMB can stand for a few things: Social Media in Business, Small and Medium Business… it’s up to you. Whatever the acronym, when you see it...
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UPDATED 23/4/2012: Is good news not as good as NO news?
This story is getting a lot of attention, at least in Ottawa and Canadian political circles today. I encourage you to read the whole thing, including the online version. But here’s a précis. Tom Spears...
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Why do brands sell their customers short?
So. I’m of an age when some hair begins to gray (and other hair begins to grow in unexpected places, but that’s another blog post). Now, I don’t have two adorable little girls, and I’m in a...
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When planning media events, a note: don’t fake them. (UPDATED)
"Excited" "new" "Canadians" It seems like just a year or so ago that Netflix found itself in the New York Times apologizing for hiring actors to pretend to be excited about the company entering the...
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